---
title: It’s ADV Season — Don’t Just “Update” It
description: Updating your Form ADV? Review outside business activities, conflicts of interest, and website disclosures to stay compliant.
---

[News & Insights ](https://blog.practicemanagementgroup.com/news-insights)

# [It’s ADV Season — Don’t Just “Update” It](https://blog.practicemanagementgroup.com/news-insights/its-adv-season-dont-just-update-it)

 Written by [Practice Management Group](https://blog.practicemanagementgroup.com/news-insights/author/practice-management-group) | Mar 10, 2026

This time of year, most firms go through the motions of updating their ADV.

But this isn’t a paperwork exercise. It’s a risk-management exercise.

## Start with Outside Business Activities

Are they fully disclosed? Are there any that have evolved over the past year?

Then look closely at potential conflicts of interest, including:

- Soft dollar arrangements
- Seminar reimbursements from carriers or fund companies
- Marketing dollars
- Technology access
- Radio, TV, or podcast marketing agreements
- Incentive trips

If there’s compensation, influence, or perceived bias — it deserves attention.

## While you’re Reviewing Your ADV, Review Your Website as Well

Are all required disclosures clearly visible?

Is there a BrokerCheck link?

If you use testimonials or endorsements, do they include proper disclosures?

## And through it all, remember the standard:

Fair and balanced.

Not promotional. Not selective. Not incomplete.

Strong firms treat compliance as part of running a business — not as an annual task to check off the list.

[View full post](https://blog.practicemanagementgroup.com/news-insights/its-adv-season-dont-just-update-it)

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